SIA Article: Why Companies Should Put Superior Service and Support First

BUSINESS LESSONS IN CUSTOMER SUPPORT AND SERVICE FROM THE WORLD OF MONITORING

Woodie Andrawos headshot
Woodie Andrawos, president, National Monitoring Center

When building a successful business, everything needs attention. Marketing, sales, human resources, employee training – the list goes on and on. And, of course, there is also customer service and support, which always needs resources to expand and grow. Why? Because, in short, happy customers – and partners, for that matter – lead to more significant profits, growth and sustainability.

Service and support matter as much as, if not more than, product, engineering, design, distribution, manufacturing and everything else in an organization. Prioritizing service and support is the key to long-term success. [CONTINUE READING ON SIA WEBSITE]